Breinigsville, PA
craig@caberman.com
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Expert motion graphics designer with the ability to create and brings ideas to life through innovative and compelling storytelling and user experience.
- Conceptualize, design, and execute animated graphics from script incorporating music and sound while maintaining brand guidelines for major brands such as Pfizer, Amgen, NBC, and Participant Media.
- Collaborate with designers, producers, creative director, and stakeholders on a wide variety of projects including marketing campaigns, case studies, marketing videos for virtual trade shows, and corporate communications.
- Create and implement social media and email campaigns focused on customer acquisition
- Innovative thinker with strong leadership skills to help create and push ideas through to a final product
- Strong understanding of design principles and effectiveness across a multitude of platforms including print, video and web graphics.
- Highly proficient in Adobe Creative Suite, After Effects, Photoshop, Premier, Illustrator, Audition Advanced video and audio editing skills.
- Storyboarding and illustration.
- Exceptional attention to detail.
- Strong design skills, including type layout, motion and timing.
- A deep understanding of and appreciation for the art of storytelling through motion graphics, video and music/audio.
- Excellent organizational and communication skills.
- Highly creative and bring positivity and enthusiasm to a wide range of projects.
As a Content Designer at Merck, I developed and executed creative strategies for digital healthcare campaigns while ensuring brand consistency and regulatory compliance. I oversaw the creation of campaign graphics from concept to completion, collaborating with marketing teams and medical/legal reviewers to deliver customer-focused visual solutions. Utilizing expertise in Adobe Creative Suite and digital authoring tools, I produced high-quality visual assets, including motion graphics and videos. I managed digital asset workflows within Veeva PromoMats, supervised tactic approval processes, and mentored team members on design best practices, serving as the brand's creative voice while translating complex healthcare information into compelling visual communications.
Versatile Motion Graphics Digital Designer with a proven track record in crafting animated and static marketing assets, infographics, presentations, and social media visuals across diverse sectors. Bringing
creativity and technical expertise to deliver compelling visual content that meets clients' unique needs.
Elevated client ideas in the digital space to expand reach and effectiveness of marketing efforts by animating and editing marketing promotions and infographics. Created, animated and edited digital and print promotional and educational materials across a variety of brands through collaboration with creative team to ensure client's needs are surpassed in a highly time-sensitive environment.
Designed responsive sell pages for desktop and mobile devices to convert web traffic into transactions. Design print and downloadable instructional materials for Beachbody Network. Ideate and execute creative assets for social media content and digital campaigns.
Developed and produced motion graphic ads for rich media and video billboards. Develop and design digital campaigns for prime-time TV series.
Redesigned Take Part web site and created interactive microsites for several global issues, including Clean Water Crisis and Homelessness. Created user interface for the admin pages enabling editors to add and update work easily.
Translate client ideas into innovative and compelling visual design based on marketing and business objectives. Collaborated with account teams to create new business proposal pitch documents, including mood boards, brand boards, and mock ups. Led weekly discussion on sharing techniques and project information to increase department efficiency.
Studied all aspects of the film and video industry. Focused on post-production, including motion graphics, compositing, color, and audio.